SBA Consulting – Your trusted partner in the journey towards globalization

Our mission is to assist brands in any aspect related to international market expansion. We provide tailor-made solutions to our clients, which we serve with our team of experts comprised of both local and international consultants.

For more information on the markets where we can provide services kindly visit our references.

SBA Consulting services are provided under three main topics: Strategy Development and Management Consultancy, Brand Management and Marketing, and Sustainability.

  1. Strategy Development and Management Consultancy – Preparation for the Turquality® Program, target market analysis, short- and medium-term strategy development, and more.
  2. Brand Management and Marketing – visual design services, brand identity development, market research, brand image and awareness studies, and more.
  3. Sustainability – Management Systems and Strategy Development (resource efficiency, water and carbon management, climate risks management), sustainable finance, gender equality, and more.

While offering the above mentioned turnkey consultancy services to companies we also assist them in reaching and accessing incentives provided by the Ministry of Trade of Turkey, i.e. Turquality Program and others, as well as international funding sources.


SBA Consulting provides Management Consultancy services for international market expansion, specifically in the areas of target market analysis and methodology development, preparation of a roadmap to increase exports and the execution of the actions listed on the roadmap, while continuously training the executives within the company.

SBA Consulting is in strategic partnership with Werner International, which provides technical consultancy (feasibility, efficiency and productivity improvement, production optimization studies and technical training at all levels) and management consultancy in sales, marketing, distribution channels, human resources and information technologies to the textile, fashion and apparel industries worldwide. For more information visit Werner International.

  • Short- and medium-term Strategy Development
  • Preparation of a Strategic Plan (company and/or department based)
  • Digitalization
  • Human Resources Management
  • Financial Analysis and Feasibility

Your trusted partner in your journey towards branding and globalization

Brand Identity Development

We provide a multi-disciplinary approach with our team of experts, in order to provide comprehensive service from a strategic, aesthetic and commercial perspective in brand identity development projects. As SBA Consulting, one of our strongest aspects that differentiates us is that we work on a brand identity that is valid in global markets, both from a commercial perspective and in terms of visual design. We carry out the work in full detail regarding the harmonious and consistent transfer of the Brand Identity to all elements within the company.

Brand Perception, Image and Awareness Studies

We carry out B2B brand perception, brand image and brand awareness studies with one-on-one interviews and/or surveys with our local consultants in the countries within our network

Visual Design

With our Strategic Partner Latveria, an Italian based Communication Agency, we provide visual design solutions.
Latveria transfers their communication skills onto the luxury, fashion and design world, from labeling to communication campaigns, books, catalogues, movies, product graphics, textile design and patterns, POP and B2B materials, mascots, vision books, retail systems, packaging, fair booths, events, and many more that makes a brand. If the art of communications is a delicate balance of creativity, know-how, talent and taste, then Design is the force that defines space and composition, fonts, colors and words, layouts, perspectives and materials. It is through Design that communications acquire their appeal and voice.
Any project you may have in mind will be developed by world-class designers who insist on providing original, personalized concepts and never settle for half-baked or ready-made solutions.
Any project you may have in mind will be developed by world-class designers who insist on providing original, personalized concepts and never settle for half-baked or ready-made solutions.

Sports Marketing

Sports is universal and sports marketing is one of the most powerful tools for brands in their globalization journey. That’s why SBA Consulting has partnered with CA Sports Marketing to link Turkish companies with world famous sports clubs of Spain, UK and France which are admired and supported globally.

Based in Barcelona, CA Sports Marketing is a one-stop agency specialized in sports marketing led by professionals with more than 20 years of experience.

CA team members have worked in the most outstanding clubs and brands such as FC Barcelona, Zurich and Banco Sabadell, leading their sponsorship, marketing and financial strategies.

CA Sports Marketing’s offers a wide range of services as listed below, however, because one size does not fit all, tailored services are offered to deliver value to our clients with the finest, most personal touch. CA’s portfolio of partners includes FC Barcelona, Atlético de Madrid, AS Monaco, Arsenal FC and La Liga, and they offer the following services:

  1. Sponsorship Mediation
  2. Marketing and promotional campaigns
  3. PR Events
  4. Hospitality / VIP experience

The Turquality® Program is a state-supported branding program aiming to increase the international brand recognition of Turkish brands and to increase value added exports. One of the main aims of the Turquality® Program is to encourage companies to become more corporate to ensure sustainable success. SBA Consulting provides services to prepare medium and long term strategies, human resources management and the setting up of performance boosting systems (Balanced Scorecard), financial projections and budgeting in line with these targets to provide a basis to create the necessary corporate archives. SBA Consulting also provides assistance to prepare for the program, to support its clients in the audit process and to control the processes after admission to the Program.

We also provide services to companies in the digital games, software, IT services sectors that are now within the scope of e-Turquality Program (since 2022)

  • Preparation of the Strategic Plan and regular updates
  • Management consultancy throughout the application process
  • Preparation for the program audit, coaching and consultancy


SBA Consulting offers sector based, country / geography based, retail based Market Research services, as well as B2B interviews  in order to be attuned with the ever-changing global markets, to follow the latest trends and to take advantage of the different opportunities in different countries.

For detailed information please contact


  • United Kingdom Apparel Retail Report
  • Canada Apparel Retail Report
  • Global Textile Recycling and Reuse Report
  • Georgia Food and Retail Report

We assist companies in setting targets and defining their strategies in line with industry dynamics and regulations. We conduct a situation analysis and analyze best-practices for comparison. We identify the necessary Key Performance Indicators, and design action plans together with our clients. We work with our clients to create a sustainable system within the company through capacity building and training programs when necessary.

We offer the following services, collaborating with both our local and international business partners:

  • Management Systems and Strategy Developement (resource efficiency, water and carbon management, climate risks management)
  • Sustainability Report preparation, target-setting, identification of key performance indicators, reporting
  • Sustainable Finance
  • Gender Equality