SBA Consulting’s strategic partner Latveria Design team was in CERSAIE (Salone internazionale della Ceramica per l’edilizia e l’arredobagno) last week.
The third edition of ADI Ceramic Design Award took place in Bologna, Italy on Tuesday 27 September 2016. The award is dedicated to Companies operating in the bathroom coatings, interior design and products, with the goal of enhancing the most innovative products of Italian Ceramic Sector amongst the ones exhibiting at the fair.
Carlo Branzaglia, as President of ADI (Associazione del Disegno Industriale) – Emilia-Romagna Delegation and Vice President of DMC (A spin off of Latveria Design, partner of SBA Consulting Istanbul) presented the awards to 7 Italian companies for their products, ensuring a direct pre-selection for the prestigious ADI Design Index 2017.
Who is DMC:
DMC is an association that works with public and private clients who understand the value of design thinking and wish to profit from the application and transmission of its key criteria.
These include team building, research, training and the redesign of internal and consultancy resources, often through small or collective workshops organised for teams working on specific projects.
Today ‘Design Thinking’ has become a byword for ‘Innovation’. It seems common, but it is important to emphasize that no one these days launches a business by simply imagining a product that is original, functional or similar to lots of other products that are available in large quantities and at any market price.
DMC emphasizes that every purchase involves information, emotion, courtesy, reputation, engagement, sharing, originality and meticulous care. This begins from the initial concept of the product/project and continues right through the purchase experience to the final assessment of its worth.
