The 91st edition of Pitti Uomo has just ended in Florence. The menswear fashion fair known worldwide introduced the previews of men’s fashion guidelines for Autumn Winter 2017/18.
More than a thousand exhibitors, 25.000 international buyers, hundreds of specialized journalists have participated to this event, which has animated Tuscany’s capital streets for four days, spreading new tendencies and showing off original outfits.
The main focus of the fair has been the new concept for Sportswear called #PittiDanceOff: Expression of the self, of our own body, of the energy and the pleasure for life as well as the pleasure to show off ourselves.
The Fortezza da Basso has been invaded by spectacular set designs, playing at the rhythm of street dance and offering several dance contests. The main scenography has been designed by architect and designer Oliviero Baldini.
In Agenda, many catwalks and events took place with well-known brands and young talents, such as Paul Smith, Tommy Hilfiger, the Japanese brand Sulvam, Tim Coppens, along with the best creative energies of Concept Korea.
At Leopolda Station, another exhibit location outside Fortezza da Basso, the celebration of the 10th anniversary of the iconic sneaker Golden Goose took place where skaters put on a show on the giant full-pipes.
The 91st edition of Pitti Uomo also offered the occasion to rediscover forgotten spots in Florence, such as the Refettorio della Scuola Marescialli (for the Sansovino 6 catwalk) or the Cripta of Museo Marini, where the English brand Cottweiler, in collaboration with Reebok, built a SPA looking setting, with salt sculptures everywhere all surrounded by water vapour.
